Mama Mio has celebrity status making it available in shops such as Harvey Nichols and Harrods and is used by celebrities such as Emma Bunton, Christy Turlington and Victoria Beckham, amongst others- all of which are not always pregnant when they use them. Product names such as Boob Tube and Tummy Rub Stretch Mark butter, most ladies can’t wait to get their hands on them. All of the products are not tested on animals and are completely paraben and petrolatum free.